Capabilities


The Research Consultancy offers a full range of market research services

Our areas of expertise include:

  • Ad and concept testing
  • Attitude and usage studies
  • Concept development
  • Conjoint and MaxDiff
  • Customer journey studies
  • In-home use tests
  • Media measurement
  • New product forecasting
  • Online bulletin boards
  • Package testing 
  • Predictive analytics
  • Price optimization
  • Product line optimization
  • Quali-Quant
  • Segmentation studies
  • Taste tests
  • Tracking studies
  • Website optimization

We excel in reaching specialized and low-incidence audiences, including:

  • Kids, tweens and teens
  • African Americans
  • Hispanics (in English or Spanish)
  • B-to-B decision makers
  • Doctors and patients
  • Investors and affluent consumers

Our unique two-step approach to reaching parents and kids in the same household is cost-efficient and yields a high-completion rate.We also have extensive experience conducting research on sensitive subjects, including drug use, religion and sexuality.