Capabilities
The Research Consultancy offers a full range of market research services
Our areas of expertise include:
- Ad and concept testing
- Attitude and usage studies
- Concept development
- Conjoint and MaxDiff
- Customer journey studies
- In-home use tests
- Media measurement
- New product forecasting
- Online bulletin boards
- Package testing
- Predictive analytics
- Price optimization
- Product line optimization
- Quali-Quant
- Segmentation studies
- Taste tests
- Tracking studies
- Website optimization
We excel in reaching specialized and low-incidence audiences, including:
- Kids, tweens and teens
- African Americans
- Hispanics (in English or Spanish)
- B-to-B decision makers
- Doctors and patients
- Investors and affluent consumers
Our unique two-step approach to reaching parents and kids in the same household is cost-efficient and yields a high-completion rate.We also have extensive experience conducting research on sensitive subjects, including drug use, religion and sexuality.